„If you think of your life as an experiment … then you never actually fail, because scientists when they experiment have a hypothesis, they have method and then results, and a conclusion. Sometimes the results don´t come out exactly as they want … and they can always do another experiment. So, if you see your life as a series of experiments you never fail and it frees you up – from the fear of failure.“ (Shed Simove)

Die dritte Generation des Innovationsmanagement wird als „das offene/kollaborative Netzwerk“ bezeichnet. Eine zentrale Erkenntnis in dieser Phase ist, dass 99% der weltweit relevanten Experten nicht für das eigene Unternehmen arbeiten.